PK4PM, short for Papa Keith for People Matter, is an ongoing social media campaign and millennial safe place that launched 28 days prior to the 2016 election with a goal to educate and encourage the youth to vote. Post-election PK4PM and its founder Papa Keith, continue to bring communities together, decrease senseless gun violence and spread the message that all people matter.

PK4PM gives millennials a voice and an opportunity to express themselves through art, music, entrepreneurship or activism. Radio listeners and followers alike engage with Papa Keith every Monday through Friday at 4pm.